Anyone who had the privilege of knowing our founder, Don Eduardo Gómez, knows we are telling the truth. No one who ever crossed paths with him or had a conversation with him could argue otherwise. He was a gentleman and a leader—empathetic, kind, considerate, generous, and grateful.
It was his charisma and kindness that always defined him and opened doors in such a complex industry as the banana trade. He was deeply concerned about the needs of his workers, treated collaborators and clients fairly, and always gave his best effort every single day.
A passionate advocate for banana production.
Don Eduardo was born in a hospital owned by the United Fruit Company (later known as Chiquita Brands). He attended a school run by that same company, met his wife in the banana plantation where they were neighbors, and dedicated 40 years of his life to serving that company before becoming an independent producer and president of the National Banana Corporation (Corbana).
By understanding the details of the events, it becomes clear why our company is called Grupo Esfuerzo; it was precisely that value, effort, that marked the life and career of Don Eduardo. He never took the easy path; he always did what was right.
An Exemplary Father
What was the key to Don Eduardo's success? We could say it was his "why." What motivated him to work with dedication and commitment, first as an employee and later as an entrepreneur, was always his family: to leave a legacy and financial security that would ensure the peace and prosperity of his loved ones, even after he was no longer here. He demonstrated, through his life, that the well-being of people and the unity of the family come first. He loved spending time with his three children, six grandchildren, and thirteen great-grandchildren, and having them gather together frequently. That was his greatest joy.
A Man of His Word
But if we had to sum up all his virtues, both as an entrepreneur and as a father, in one phrase, we would say that Don Eduardo was truly "a man of his word." The greatest lessons he left to his descendants, collaborators, clients, and friends all have one thing in common: keeping his promises. Honoring agreements. It was his word that built an impeccable reputation that continues to transcend.