Governance

As part of an effort consistent with its commercial strategy and in line with actions to expand its presence in the global banana market, Grupo Esfuerzo launched its new website this July. “We want to offer a new communication channel and a point of contact with our customers in North America, Europe and Asia by

In December 2020, Grupo Esfuerzo decided to expand its presence in the banana market with the acquisition of two new farms to reach a total area of 960 hectares, of which 550 hectares are currently in production. These are the Vesta farm in Valle La Estrella, which comprises more than 240 hectares of primary forest

Thanks to a Global Positioning System (GPS), all of Grupo Esfuerzo’s trucks are monitored in real-time since May 19. “This guarantees greater security for our customer’s cargo, allowing us to be informed of any stop or detour in the fruit’s transport route” , assured Roberto Gómez, company general manager. Implementing GPS in the vehicle fleet, also